Carenity Listen

Semantic analysis: Better understand patients’ needs by analysing words they use to describe their health status and their treatment

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Methodology

  • Retrospective analysis (5 years history): analysis of discussion forums (anonymous and aggregated data)
  • Prospective analysis: creating a new online discussion group, moderated and animated
  • Mapping the main topics, conducting semantic analysis of feelings and attitudes, evaluating the number of occurrences and clouds of key words

Examples of topics

  • Weak signals detection (adverse events, emerging sanitary crises, ...)
  • Real time follow-up of brand awareness
  • Identify new services, better suited to meet the needs of patients and their families
  • Adapt and improve the dialogue between patients and healthcare professionals
  • Understand the obstacles or motivations for the use of a treatment
  • Analyse the impact of the disease or treatment on the quality of life of patients and their families

Use Case 1:
Impact of COPD on patient’s quality of life

Client: pharmaceutical company - Respiratory Business Unit

Aim: better understand the impact of COPD and its long term treatment on patients’ quality of life

Target: n=50 patients suffering from COPD

Period: April-May 2015
Treatment – Everyday difficulties (number of occurrences)
Treatment – Forgetfulness (patient verbatim) "Having to take many other medicines for my condition, it’s true that I often forget to take my medicine! However, once I begin to feel bad again, I start all over seriously, till next time..."
Patient, female, 59 years old

"Some aerosols haven’t got any effect on my breathing. Others irritate my throat and my vocal cords (loss of voice), that’s why I don’t use them as prescribed by my doctor."
Patient, male, 64 years old

Use Case 2:
DRAWBACKS and advantages of switching to insulin pump therapy

Client: insulin pump manufacturer

Aim: to measure the patients’ influence in the choice of their therapy and understand the subjective and objective inconveniencies when starting a pump therapy

Target: 100 patients with T1 and T2 diabetes – n=50 patients on insulin pumps + n=50 patients on insulin pens

Period: August-September 2015
Drawbacks of switching to insulin pump therapy (topics)
Reasons for trying insulin pump therapy (cloud of key-words)

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