Carenity Monitor

Patients Barometer: Monitor patients’ perception of your products and the impact of your actions over time

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Methodology

Online questionnaire (anonymous and aggregated data) 2, 3 or 4 waves per year

Examples of topics

  • Tracker of Health Indicators: Quality of Life, Adherence/Compliance to treatment, Treatment choice criteria, Rationale for treatment switch, ...
  • Tracking symptoms evolution
  • Treatment perception or measurement of treatment satisfaction
  • Measurement of service satisfaction
  • Aided / unaided awareness of a pharmaceutical company compared to its competitors
  • Aided / unaided awareness of brands compared to competitors

Use Case:
monitoring the perception of blood glucose meter

Client: manufacturer of blood glucose meters – Sales and Marketing Department

Aim: to measure awareness and image of blood glucose meter brands and manufacturers over time, to assess the evolution of patients’ perception of services offered by blood glucose meters manufacturers.

Target: n=400 patients with T1 and T2 diabetes using blood glucose meter

Period: 3 waves (September 2015, January 2016, May 2016)
Comparing blood glucose meters
Monitoring perception over time

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